Shoal
A group project for the creation of a sardine brand, named Shoal (a group of fish swimming together). Created with influences from the Italian coastline. Made as the first place project in the 2024 Sleep When You’re Dead 24 hour design competition.
Shoal Commercial
Primary logo
Pr box
Packaging
Inside recipe on the packaging
Chili oil flavor
Pesto flavor
Original olive oil flavor
Inside label on tins
On the shelf
Lifestyle photo
Experiential Shoal sample stand
Billboard ad
Magazine spread with interactive hashtag
Aprons and product packaging
Award presentation