PROJECT OVERVIEW

Pitre Line is a family-style Cajun-French fusion restaurant that celebrates generations of culinary tradition, rooted in a maternal lineage of skilled chefs. Its branding reflects the restaurant’s energetic atmosphere and the warmth and vibrance of New Orleans sunshine, featuring a rough-cut tree within a serving platter to symbolize deep family roots and the joy of breaking bread. Blending the rustic warmth of Cajun cuisine with refined French techniques, the menu offers bold, soulful dishes meant to be shared. Pitre Line invites guests to connect over food, stories, and tradition in a lively, welcoming space

Velvet Beale


DELIVERABLES

Visual Identity, Menu Design, Experiential Design & Collateral


Student Project

This is student work completed in pursuit of a masters degree. This is not an authentic brand. 

TYPE

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