Underline is a social awareness campaign highlighting the dangers of social media for minors, from distorted self-esteem to harmful and illegal content. Its branding uses distraction and pixelization to reflect how social media warps reality, mental health, and attention. Just as underlining emphasizes key issues, the campaign draws focus to the hidden risks young users face daily. Through education and advocacy, Underline empowers users, parents, and communities to navigate digital spaces with greater awareness and resilience.